“IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.”
“We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.”
“The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or opportunity that motivates the search for solutions. Ideation is the process of generating, developing, and testing ideas. Implementation is the path that leads from the project stage into people’s lives.
“…IDEO uses both analytical tools and generative techniques to help clients see how their new or existing operations could look in the future — and build road maps for getting there. Our methods include business model prototyping, data visualization, innovation strategy, organizational design, qualitative and quantitative research, and IP liberation.”
See IDEO, About.
IDEO’s expertise can be broken down into the following categories:
- Business Design
- Financial Services
- Public Sector
- Digital Experience
- Food & Beverage
- Social Innovation
- Health & Wellness
- Organizational Design
See IDEO, Work, for more information.