George Lakoff: Professor

George Lakoff – Professor, University of California, Berkeley

“George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard (1965-69) and the University of Michigan (1969-1972).  He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966.”

See, George Lakoff, About.

“[H]e is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society.  He is particularly famous for his association with the concept of the embodied mind, which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, exploring this in his books. He is a member of the scientific committee of the Fundacion IDEAS, Spain’s Socialist Party’s think tank.  He was the founder of the now defunct progressive think tank the Rockridge Institute.”

See, George Lakoff, Wiki.


Professor Lakoff has written numerous books and papers including the following:


“In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.”

See, George Lakoff, Books.




““Freedom” is one of the most contested words in American political discourse. In Whose Freedom? The Battle Over America’s Most Important Idea, George Lakoff describes how the country is divided by two dramatically different worldviews, cognitive frames that determine how we think about economic policy, religion, science, foreign affairs—and freedom.”

See, George Lakoff, Books.




“In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book’s original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.”

See, George Lakoff, Books.